Generating a 961% ROI
for G Pen Digital Marketing
- G Pen needed an effective way to showcase the features and benefits of their vaporizers.
- We set up unique marketing campaigns, improved the website, and developed segmented email flows.
- Achieved a 961% return on marketing spend by year‑end.
The Challenge
- Diverse product portfolio made unified messaging difficult.
- Evolving market dynamics required agile campaign strategies.
- Optimized user experience was key—from feature discovery to purchase.
The Solution
Tailored Marketing Strategies
Developed bespoke campaigns for each product, emphasizing unique features and benefits.
Website Funnel Refinement
Optimized the user journey to reduce drop‑offs and drive seamless conversions.
Segmented Email Campaigns
Used Klaviyo to target specific customer segments with product‑focused flows.
Multi‑Platform Engagement
Leveraged SMS, push, and loyalty platforms (Voyage SMS, Push Owl, Yotpo) to broaden reach.
The Results
4.3K%
ROMS on Klaviyo
31.5K%
ROMS on SMS
2.8K%
ROMS on Push Owl
1.3K%
ROMS on Yotpo
We can inspire and Offer Different Services
E-commerce Website Development
We craft powerful, user-friendly e-commerce websites that help businesses thrive in the digital marketplace. Whether you're launching a new online store or revamping an existing one, our custom e-commerce solutions are designed to drive sales, enhance user experience, and streamline your operations.
Web App Development
We specialize in building robust, scalable, and high-performing web applications tailored to your business goals. Whether you need a customer portal, a SaaS platform, or a custom business tool, our team delivers secure and intuitive web apps that run smoothly across all browsers and devices.
Frontend Development
We create visually stunning and highly interactive user interfaces that deliver a smooth and engaging experience across all devices. Our frontend development service focuses on translating your ideas and designs into fast, responsive, and accessible web experiences using cutting-edge technologies like HTML5, CSS3, JavaScript, React, Vue.js, and more.
Backend Development
Our Backend Development service powers your digital experiences from behind the scenes. At Friday Technologies, we architect secure, scalable, and efficient server-side solutions that ensure your applications run smoothly and reliably.
