Beginner Video-first pathway
Digital Marketing for Beginners
Build a practical, ethical digital-marketing foundation for a small business, personal brand, or early-career portfolio.
Start your pathway
Learn with structure.
Watch, practise, pass, and build a record of progress.
Freeno payment required
Secure access · Learn at your paceBuild capability through a clear, practical path.
An applied beginner course covering goals, audiences, buyer journeys, offers, content, social channels, search, websites, email, messaging, paid promotion, measurement, privacy, and a 30-day action plan. Learners finish with a reusable marketing brief, funnel outline, content calendar, nurture sequence, campaign test card, and measurement plan.
What you will learn
Designed for meaningful progress
Foundations, goals, and customer value
Audience and the buyer journey
Offers, content, and conversion funnels
Content and social channels
Search, websites, and discoverability
Email, messaging, and lead nurturing
Your learning path
Sequential accessLessons and progression
8 lessons, each with a companion video and a required understanding check.
01 · Foundations, goals, and customer valueEnroll to unlock this lesson
02 · Audience and the buyer journeyEnroll to unlock this lesson
03 · Offers, content, and conversion funnelsEnroll to unlock this lesson
04 · Content and social channelsEnroll to unlock this lesson
05 · Search, websites, and discoverabilityEnroll to unlock this lesson
06 · Email, messaging, and lead nurturingEnroll to unlock this lesson
07 · Paid promotion, budgets, and experimentsEnroll to unlock this lesson
08 · Measurement, ethics, and a 30-day planEnroll to unlock this lesson
Assessments
Prove what you know
Pass each lesson test to unlock the next step, then complete the final exam.
Lesson 1 TestEnroll to unlock assessments
Lesson 2 TestEnroll to unlock assessments
Lesson 3 TestEnroll to unlock assessments
Lesson 4 TestEnroll to unlock assessments
Lesson 5 TestEnroll to unlock assessments
Lesson 6 TestEnroll to unlock assessments
Lesson 7 TestEnroll to unlock assessments
Lesson 8 TestEnroll to unlock assessments
Digital Marketing for Beginners Final ExamEnroll to unlock assessments