Advanced Video-first pathway

Digital Marketing Measurement and CRO

Measure acquisition and improve conversion through evidence-based funnels and experiments.

8 lessons9 assessmentsCertificate pathway

Start your pathway

Learn with structure.

Watch, practise, pass, and build a record of progress.

₦25,000.00one-time course access

Secure access · Learn at your pace

Course overview

Build capability through a clear, practical path.

A video-first advanced course covering measurement foundations, roi measurement, measurement planning, analytics setup, funnel optimization, cro foundations, cro practice, attribution and experiments.

What you will learn

Designed for meaningful progress

Measurement Foundations

ROI Measurement

Measurement Planning

Analytics Setup

Funnel Optimization

CRO Foundations

Your learning path

Lessons and progression

8 lessons, each with a companion video and a required understanding check.

Sequential access

01 · Measurement FoundationsEnroll to unlock this lesson

02 · ROI MeasurementEnroll to unlock this lesson

03 · Measurement PlanningEnroll to unlock this lesson

04 · Analytics SetupEnroll to unlock this lesson

05 · Funnel OptimizationEnroll to unlock this lesson

06 · CRO FoundationsEnroll to unlock this lesson

07 · CRO PracticeEnroll to unlock this lesson

08 · Attribution and ExperimentsEnroll to unlock this lesson

Assessments

Prove what you know

Pass each lesson test to unlock the next step, then complete the final exam.

Lesson 1 TestEnroll to unlock assessments

Lesson 2 TestEnroll to unlock assessments

Lesson 3 TestEnroll to unlock assessments

Lesson 4 TestEnroll to unlock assessments

Lesson 5 TestEnroll to unlock assessments

Lesson 6 TestEnroll to unlock assessments

Lesson 7 TestEnroll to unlock assessments

Lesson 8 TestEnroll to unlock assessments

Digital Marketing Measurement and CRO Final ExamEnroll to unlock assessments